Hard Talk: Confessions of an Accidental Marketing and Communications Professional
Eileen’s stories will draw you in with their honesty and humor and will inspire you with their practical insights and tips you can immediately apply, no matter if you are a seasoned marketing and communications professional or are just getting started. Hard Talk is essential reading for any business leader as they navigate the turbulent government contracting landscape. The tools and tips in this book will help empower current and future leaders and help companies grow, diversify, rebrand, and become market leaders.
But more than just a playbook to marketing in the industry, Eileen's story is one of perseverance and resilience, as she overcame gender and cultural barriers to become a respected leader. Anyone seeking to succeed as a marketing and communications professional in the government contracting industry – or any industry - will find invaluable insights and advice in this inspiring and practical book.
The future MarCom leader will have to be someone always learning, always adapting, and always pushing the boundaries of what's possible. People who excel in it can make a real impact on the success of a company, people like Eileen.
JD Kathuria, Founder and CEO, WashingtonExec