HARD TALK FOR MISSION-CRITICAL COMMUNICATIONS

Eileen hs

About Eileen

Eileen Cassidy Rivera is an award-winning corporate and government executive, public affairs strategist, and policy leader known for her ability to quickly analyze and process complex information, zero in on strategic solutions and creatively communicate to engage and persuade target audiences.

Eileen is Vice President of Public Relations and External Communications at Maximus (NYSE: MMS) where she shapes and builds Maximus’ awareness and reputation as a leading provider of government services to Federal, state, and global governments.

In 2024, 2023, 2022 and 2020, WashingtonExec named Eileen one of the top Marketing and Communications Leaders to watch.  
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"Eileen’s story reinforces the reality that today, professional, and personal success is largely determined by one’s willingness to embrace unexpected opportunities with courage and grit. She has beautifully captured moments of vulnerability and triumph while sharing wisdom of the MarCom trade that will benefit anyone at any level in their career."

Brandon Fureigh, Senior Director, Strategic Engagement & Communications, Oracle Health Government Services
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"Hard Talk provides an insightful and comprehensive overview of the experiences and unique challenges Eileen faced working with and for government agencies.  Eileen combines her personal and professional expertise creating a practical and informative guide based on these life experiences."


David Casey, Senior Vice President, Government Relations, Maximus
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"It is a major achievement to write a book that is creative, informative, and compelling reading. Eileen has managed to do just that and more, while also sharing her personal story with sensitivity and candor. Brava, my friend. We have switched roles and I now am learning from your experiences and wisdom."

Hon. Lauri Fitz-Pegado, Advocate, Advisor, and Author, Former Assistant Secretary and Director General of the US and Foreign Commercial Service
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In 'Hard Talk: Confessions of an Accidental Marketing and Communications Professional,' Eileen Cassidy Rivera takes readers on a two-decade journey through the challenging and ever-changing landscape of government contracting. With personal and professional anecdotes, she shares the strategies and tactics she used to build and maintain reputations, transform brands, and lead successful marketing and communications strategies for some of the largest companies in the government contracting industry.

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How We Work
Cassidy Rivera Strategies operates as a trusted partner—digging into your goals, constraints, and risks, then designing strategies that are practical, ethical, and built to show results. We harness artificial intelligence for competitive advantage: from policy horizon-scanning and stakeholder prediction to campaign optimization and crisis response acceleration. Engagements range from rapid-response advisory support to multi-month campaign, positioning, and pursuit programs tailored to your stage, size, and ambition.
Advisory for Mission-Driven Leaders & Organizations
  • Public Service & Civic Advisory: Support elected officials, candidates, foundations, and nonprofits on messaging, community engagement, and coalition-building grounded in ethics and inclusion.
 
  • Leadership & Team Coaching: Coach executives and teams in “hard talk” communications—direct, ethical, and effective conversations that drive change and performance.
Executive, Brand & Thought Leadership Positioning
  • Executive & Board Positioning: Shape platforms for CEOs and senior leaders through speeking opportunities, op-eds, panels, podcasts, and media engagement that reinforce your value to government and regulated markets, amplified by AI content personalization and audience targeting.
 
  • Brand & Narrative Architecture: Refine or rebuild corporate narratives and digital footprints so your brand stands out in crowded GovCon and public-sector markets, grounded in measurable impact and mission.
AI-Powered Integrated Campaigns & Analytics
  • Multi-Channel Campaigns: Design and execute campaigns that reach targeted audiences—including agencies, Hill staff, advocates, and communities—with clear objectives and metrics for success, using AI to optimize timing, channels, and creative for maximum ROI.
 
  • AI Media Intelligence & Measurement: Deploy advanced monitoring, predictive analytics, and performance dashboards to track earned media reach, sentiment shifts, and narrative momentum in real time across targeted audience touchpoints.
Integrated Campaigns & Stakeholder Engagement
  • Convenings & Coalitions: Plan and facilitate roundtables, salons, and briefings that bring together cross-sector leaders to advance your strategic goals and foster constructive, issues-focused dialogue.

What We Do

GovCon Growth, Political Risk & Pursuit Strategy
  • Political Risk Audits & Messaging Playbooks: Align your communications with Trump-era priorities such as deregulation, efficiency, and America First, while staying credible with career leadership and oversight bodies—using AI to scan policy signals and forecast regulatory shifts.
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  • Business Development-Integrated Communications: Sync executive messaging, thought leadership, and media strategy with capture plans to strengthen proposals, orals, and positioning for federal, state, and local opportunities, including Other Transaction Authority (OTA) and modular awards.
Stakeholder Mapping, Influence & Network Activation
  • Stakeholder Mapping & Influence Campaigns: Identify and engage key Trump Administration appointees, GSA leadership, DoD officials, and other decision-shapers who influence requirements, evaluations, and awards—before and beyond the RFP—with AI-powered network analysis and influence scoring.

  • Bipartisan Network Activation: Tap a trusted network that includes long-standing relationships with Members of Congress, Governors, State Legislators, Mayors, local elected officials and present and past Executive Branch officials to open doors and convene the right rooms.
Reputation, Issues & Crisis Management
  • Crisis-Ready Reputation Defense: Design and execute strategies to mitigate scrutiny from OMB directives, audits, contract terminations, protests, and media investigations, protecting organizational standing with policymakers, partners, and the public—powered by AI real-time sentiment tracking and response optimization.​​​​​​​
 
  • Issues & Controversy Response: Build proactive and reactive programs—press statements, backgrounding, corrections, and digital reputation work—that correct the record and maintain trust in polarized, speed-of-social environments.
Who We Are
Cassidy Rivera Strategies is led by Eileen Cassidy Rivera, an award-winning communications and marketing executive with 25+ years of experience across government, business, technology, education, nonprofits, and politics. Eileen has served at every level of government and in senior roles for major contractors, advising leaders on how to grow market share, protect reputation, and communicate with clarity in moments that matter—now enhanced by AI-driven media monitoring, sentiment analysis, and predictive modeling.
Cassidy Rivera Strategies is a strategic communications and GovCon advisory firm that helps mission-driven organizations win business, shape perception, and build trust in complex political and regulatory environments. The firm specializes in translating high-stakes government priorities into compelling stories, campaigns, and stakeholder strategies that move decision-makers to act—leveraging AI-powered insights for precision targeting and real-time adaptation.